If you clicked on this link wondering which one you are… you’re in the majority of people I talk to who believe there is in fact, a choice between these two options.

The question is, why does this have to be a choice?

And that mindset is the problem for many people in sales.  As Estée Lauder said, “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”

Sell it hard. That requires persistence! You can do that AND be nice.

But one thing is for sure and the word is in the quote above.


If you don’t believe in what you are doing then you will feel like you’re bothering people. You won’t feel “nice.” The answer is to be very clear about your value.

Right now, write down at least 10 reasons why someone should buy from you.
These reasons can be:

  • About you personally (your skill, your service, your knowledge, your personal attention, etc.)
  • About the product or service (quality, value, options, etc.,)
  • About the company (trust, brand, etc.)

There are at least ten reasons.

And then when you start questioning… should I be persistent or nice? Remember the value you provide and then keep going!

Please let me know your thoughts. And if you liked this post, please share! – AW

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