Master Go for No! The book is only the beginning.

If you have read the best-selling book by Richard Fenton and Andrea Waltz, you are ready for the next step. Sign up today for the powerful and inspiring Go for No online training program and you’ll also join their private coaching group and community with lifetime access to both.

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Tools for Success

Check out the Development Store for all our Go for No! materials and more.

Keynote Speaking

Interested in having Richard & Andrea speak at your sales meeting or convention?

What’s Your NO-Quotient?

What’s your current attitude about failure, rejection, and success (and is it helping or harming you?)

There’s One Major Roadblock Standing Between Most People and Sales Success… We’re about to Remove It Forever!

Everyone loves the sound of the word YES… it’s so positive, so empowering. And then there’s “NO!” For most people, NO is just the opposite: negative… draining… the antithesis of yes. But what if that could change?

What if you could achieve every quota… hit every income goal… and reach every personal dream… simply by changing the way you think, feel, and respond to hearing the word NO? Well, you can.

Welcome to Go for No!®considered by many to be the most effective strategy ever created for turning the negative effects of failure and rejection into a powerful positive in your career.

The relationship you have with the word NO… what you think and feel when you hear it, and what you do afterward as a result… is THE single most important factor in determining the level of success you will achieve in your life. That’s why despite having a great product, service or opportunity to offer, so many people fail to succeed in business… and in life.

But it doesn’t have to be that way. A simple change in attitude and perspective could transform you from someone who is slowed down by failure and rejection into someone who is actually energized by it.

Turn Your Greatest Obstacle into Your Greatest Asset… Learn to Go for No!

The Go for no! path

The short, powerful fable that will change how you view failure and rejection forever.

A “cult-classic” status in the world of personal development, motivational and sales books. We’re honored to be often included in lists of some of the greatest business books of all time such as, Think and Grow Rich, How Raised Myself from Failure to Success in Selling, and The Go-Giver to name a few. On, the book has over 2000+ 5-star reviews.

The next step in mastery. No fluff. Just what you need to succeed.

Most online courses are massive, bloated programs you’ll never finish adding to your stress. In this course, we’re removing the single biggest restrainer that holds people back from reaching their potential: fear of failure and rejection. Solve this and you will find that every element of your business and your life gets far better really fast.

The final puzzle piece. A live Go for No presentation.

There’s no better way to obtain a personalized Go for No experience than to have Richard and/or Andrea present to your group. Whether it’s an in-person sales convention or a virtual training, contact us today to discuss your needs.


Rita Davenport
"When you understand this concept, your business can explode!"
Darren Hardy
"Do you want to achieve success? If your answer is ‘yes’ then you need to get more no's."
Bob Burg
"Powerful… inspiring… the ultimate ‘reframe’ for success!"
Author of the best-selling series
The Go-Giver
Willie Jolley
"You folks were fantastic on the show! I am telling EVERYONE about you folks!"
Award-winning speaker, singer, best-selling
Media Personality
Sarah Robbins
"We have brought this teaching into our coaching groups, and are seeing great results!"
Rock Your Network Marketing Business
Kindra Hall
"Any company that is brave enough to look at business in a new light with Go for No! will not be disappointed."
Speaker and WSJ Bestselling Author,
Stories That Stick
Kai Deering
"Go for No is must training for any organization looking to excel."
Business Leader
Mentor, Author & Speaker
Cindy Lien Truong
"The event was a hit! I appreciate you so much for your thought leadership."
Society of Saleswomen