FAQ’s
What is ‘Go for No?'
Go for No is a sales strategy and philosophy designed to reduce avoidance around rejection, so activity remains consistent even during uncertain times.
Based on the best-selling book, “Go for No!” is a behavior model that teaches you how to stop letting fear of rejection control your actions.
Instead of measuring success only by outcomes like Yeses or closed deals, Go for No shifts the focus to intentional action. You learn to ask more, sooner, and without attachment to the outcome. Over time, rejection stops feeling personal and becomes useful information.
The result is more momentum, more clarity, and far less emotional stress around asking and hearing “no.”
The keynote presentation focuses on the philosophies, while the online Go for No! Experience delves deeper into a three-part system for using and applying the concepts.
Who Is Go for No! designed for?
Go for No is for people who know they are capable of more but find themselves hesitating, overthinking, or holding back.
It is especially helpful for:
Sales professionals and leaders
Entrepreneurs and business owners
Coaches, consultants, and creators
Anyone who avoids asking because they fear rejection, judgment, or looking foolish
If fear causes you to delay action or soften your asks, Go for No was designed for you.
What results do people typically get?
Common results include increased sales activity, reduced fear of rejection, and more consistent follow-up.
Many people notice emotional relief before they see financial results.
It’s impossible to know or guarantee exactly what your results will be, so the possibilities are unlimited! If you’re willing to put in the work, you could double, triple, or 10X your sales. What’s possible for you is up to you.
We can guarantee this: When an individual or team engages in the Go for No! mindsets and behaviors for any length of time, positive results will follow.
What makes Go for No!® different from other programs?
Go for No! layers on top of whatever you are doing now, so it’s the perfect addition to your current processes.
Most sales training focuses on scripts, techniques, or closing.
Go for No focuses on the real reason sales activity drops, fear-driven avoidance when results are uncertain. By removing that avoidance, sales activity stays high, follow-up becomes consistent, and results improve as a byproduct.
Go for No does not replace sales skills. It ensures people actually use them.
I am not sure our people would benefit from this program.
At the risk of sounding blunt and confrontational, you’re wrong. 🙂
We’ve worked with thousands of people in a variety of industries and if there’s one thing most people have in common it is that the word ‘NO’ is like a brick wall standing between them and success.
It’s just not something people tend to talk about… especially with their immediate supervisor or team leader. So, if you think that Go for No! wouldn’t help your team, think again.
Why hire Go for No! speakers for your event?
A Go for No! speaking engagement is designed to give audiences clarity, not cheerleading.
Through engaging storytelling, real-world examples, and thoughtful reframes, the audience gains a clear understanding of what Go for No is, why fear of rejection limits performance, and how to apply the philosophy immediately in their own roles.
It is an experience that helps people think differently, ask more confidently, and leave with practical insight they can use right away.
Richard and Andrea typically speak together for most engagements.
What is the investment in this program?
Go for No is offered at multiple investment levels, starting with the book and expanding to the Go for No! Experience online course, Go for No! Challenges, coaching, and team programs.
Individuals and organizations can choose the level that fits their needs.
Our speaking fees are in line with comparable speakers and trainers in the sales and personal development space and reflect the depth of our experience.
What’s the history of this concept?
For us, “Go for No!” began when we wrote and published the 80-page fable that teaches the concept through the story of Eric Bratton, a call reluctant salesperson.
Since its very first printing, the book has become a publishing phenomenon. Not available in traditional book stores, Go for No! has now reached well over 500,000 copies sold. After hitting Amazon’s #1 Sales & Selling list in late 2010, it has sat in the top 50 sales books for the last 16+ years.
The topic of no in sales has been around forever. We were the first to package it with this specific phrase and to create training exclusively on this topic. Go for No! is a registered trademark.
Where can you get the book?
It is also available in English on all Amazon stores (US, Canada, UK, It, Fr. etc.) See below for the translated language versions.
Do you offer quantity discounts?
Yes! And depending on the quantity ordered, the discount can be quite significant. Check out the Development Store to see all of the options or reach out to us at info at goforno dot com.
What other books have Richard and Andrea written besides Go for No?
Our newest book is Go for No! The Sequel, which continues our story from the original with a new main character in 21-year-old Cassidy Bratton, who learns to apply go for no in her own way.
In 2023, we released, When They Say No. It’s a guide on what to think, say and do after you get a no and a must-have resource at your side when you start going for no. Available on Amazon and on all the audiobook platforms, too.
The Fear Factory – a short powerful fable on understanding where fear really comes from in order to free yourself from it. Get the paperback on Amazon or if you prefer audio, on Audible.
The Diamond Line – a short powerful fable about financial success mindset based on the classic work, Acres of Diamonds by Dr. Russell H. Conwell. Get the paperback on Amazon or if you prefer audio, on Audible.
Million Dollar Year – a short powerful fable for the network marketing person still struggling or hesitant to commit to building a business, based on lessons from the “MLM Cruise.” Get the paperback on Amazon or if you prefer audio, on Audible.
Go for No! for Network Marketing – the ‘go for no’ mindset and insights and strategies from co-author with Ray Higdon, one of the best teachers in the profession today. Ge the paperback on Amazon or if you prefer audio, on Audible.
What languages is the book available in?
Go for No! in French. http://www.netlibris.ca/ and on Amazon in French.
Go for No! in Spanish (Amazon Kindle)
Go for No! in German (Amazon Kindle) & Million Dollar Year in German (Amazon Kindle)
Go for No! in Italian on Amazon.