Sales is all about failing. If you sell anything, you’ll agree.
In an article entitled, The Fail Your Way to Success Method of Cold Calling, Jeffrey Gitomer states that the cold call itself won’t usually get you a sale but that what it does give is just as important: a follow up opportunity.
He says there is a long term benefit as well: this teaches you that most sales are made after the seventh “no.”
This is at the heart of “our “go for no” philosophy. The more “no’s” or “failures” you get the more yeses you will ultimately bring yourself.
Too many of us look at no’s as a one-time rejection and don’t see them for what they are: one more stepping stone on the way to success.