One of the biggest challenges we see is that people have been conditioned to view selling in a negative way. Shameful almost. No one wants to feel like they are that stereotypical sleazy sales guy with a badly patterned tweed coat, slick hair, gold chain. So what do people do?
They rename it. Sharing. Communicating. They move so far away from “selling” that they lose sight of what it is they are actually doing: serving people by solving problems (i.e. selling).
It’s time to reprogram your view of selling if just the word “selling” makes you queasy. Let’s start here with Green Eggs & Ham. Watch the video below!
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