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Don’t Sell Desperate (Staying Confident When You Want a Yes)

Don’t Sell Desperate (Staying Confident When You Want a Yes)

Desperation comes from attachment to a specific outcome. It sounds like this in your head: “I need them to say yes.” The cure is not pretending you do not care. But you focus on switching the outcome you are aiming for. Your job is not to get the yes. Your job is to earn a decision. Yes or no, clean and clear.

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