I’m writing at my local coffee shop, and a salesman came in to talk to the manager about buying some of their locally made artisanal cheese…

He agreed and the guy immediately dove into his pitch and was talking fast and rushing and he could see he was losing the manager’s attention quickly…

Then, something incredible happened: The salesman took a step back and paused for a long time…

3 seconds… 8 seconds… Then he said…

“You know… I got a ticket on the way over here, and I raced to make it on time, and I’m feeling distracted. I know you’re going to love our cheese. I should have taken a moment before I came in or rescheduled…

Do you mind if I have a glass of ice water and settle down? I’d love to tell you about our cheeses in 30 minutes or so if that’s okay?”

The manager said, “I understand. No problem.”

So the guy sat down. Had his ice water. Calmed down. Took a little walk outside…

Then, he came back and told the manager he was ready whenever the manager had a free moment.

A few minutes later, the manager came around the front, and the cheese salesman was a whole new man.

Charming, self-deprecating, confident, relaxed…

The manager loved the cheese and placed an order on the spot.

Lesson there: Put yourself in the best position to succeed. Ask for a minute if you need it.

Most people would rather see the best version of you and your product/service than a rushed, distracted version.

This story was posted on X (aka: Twitter) by @Jon_Finkel, and I had to share it.

What’s your thought on this story? (Let me know in the comments!)

When I read it, I wondered if I would have been wise enough to pause and regroup like this salesperson. Too often we come from a “people pleasing” position, not wanting to put someone else out. What if they get annoyed and reject you?

So, instead, they will have a worse experience with you and maybe say “no” anyway. I hope this story was a good reminder to you as it was to me!

Comments? Let us know your thoughts. And if you liked this post, please share! – AW

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