About Us

Richard Fenton & Andrea Waltz are the authors of the long time best-seller, Go for No! and their newest, When They Say No.

They are professional sales keynote speakers (often speaking as a duo) teaching B2B/B2C salespeople, business owners, and entrepreneurs how to overcome their fears of failure, rejection, and the word, NO to be more successful in business and in life.

Here’s a little more about Richard and Andrea…


About Andrea…

  • Received a Bachelor of Science Degree in Criminal Justice from Long Beach State.
  • At the age of 8 she called George Lucas to see if she could work with him on future movies.
  • Youngest General Manager in eyeglass retailer LensCrafters’ history.
  • Launched her own training company at the age of 24.
  • Loves social media. Andrea has 22,000+ followers (@Goforno) on Twitter and posts daily on the Go for No! Facebook page which has over 30,000+ followers.
  • Member of the elite invite-only group, Women Sales Pros.
  • Named One of 25 Sales Experts You Should Follow On Twitter by Hubspot and 25 Sales Influencers to Follow on Twitter by Salesforce.com and Live Hive.
  • Named Top 100 Sales Influencers and Top 65 Women Business Influencers by Tenfold and 47 Top Sales Speakers and Influencers to Follow on Twitter by SummitSYNC.
  • Listed in Top 5 Female Sales Experts To Follow For Tips on Increasing Sales Productivity by Marketcircle and 51 Top Sales Influencers You Should Follow On Twitter Immediately by ringDNA.
  • Was featured on ‘Idol Chat’ a TV Guide Channel show where she was interviewed on how even idol rejects can be successful failures.
  • Writes extensively on Quora and maintains the space called, Fail Your Way to Success.

About Richard…

  • Grew up a loyal Cubs fan in Chicago, IL, and (like so many others) waited all his life… until we finally watched the Cubs win the 2016 World Series and then collapsed at 2 am. Go cubbies!
  • Cut his teeth in sales working for his sales-legend father, Don Fenton Sr., in the automotive fleet business.
  • Managed a restaurant at the age of 17 while still a senior in High School.
  • Recipient of the Trumpeter award, clothing-giant Hart Shaffner & Marx’s highest front-line sales recognition.
  • Won a Regional Toastmasters Speech competition in humor.
  • Has written several screenplays, a couple have been read by many of Hollywood’s biggest producers – and were declined… for now.
  • First became a member of the National Speakers Association in Los Angeles in 1985 and was Member of the Year 2010 for the NSA Oregon Chapter.

Together, they…

  • Are the owners of Courage Crafters Inc. and are one of the very few “speaking teams” who speak together on stage for audiences of 50 up to 10,000.
  • Have written and published several business books (four of which are fables) including the long running best-seller, Go for No! (currently at 500,000+ in sales with over 2,000 5-star reviews on Amazon.com)
  • Produced a 98-minute Documentary DVD Movie, Yes is the Destination, No is How You Get There (and drove 12,000 miles around the USA to film it!)
  • Have a fun, crazy little cat named, Storey adopted from the Orlando Pet Alliance. You can find her if you scroll through Andrea’s Instagram.
  • Launched a publishing company called Success in 100 Pages. Our first book was for Ray and Jessica Higdon called, Freakishly Effective Social Media for Network Marketing. That book hit #1 on Amazon’s Movers and Shakers list as well as #1 on multiple business/marketing lists within Amazon.com. We’ve since published several other books and workbooks for fantastic authors in the areas of personal development, business, and motivation.
  • Write fiction in our spare time having completed a ten book paranormal suspense series and continue to write under the pen name, Diandra Archer.
  • Enjoy live theater, dining out, a great glass of wine, and watching Gary the gator frolic in our back pond in the swamps of Central Florida.

About the Book, Go for No!…

We are living our dream of speaking, writing, and traveling the country delivering our message to tens of thousands of people to change lives with our Go for No! message. Most people close to us know, we are a little restless. After our time in Los Angeles, then living in the Pacific Northwest for six years, we opted to try out Florida. After a stint in South Beach we discovered downtown Orlando and most recently moved to the swamps of Central Florida where we adopted Gary, the gator who lives in our back pond.