Go for No!

Unleash Your Potential by Overcoming Fear of Rejection

The word ‘NO’ has the power to keep many people from realizing their goals and dreams. But, with the Go for No! strategy, you can turn this obstacle into your greatest asset.

Take the quiz

The Go for no! path

The short, powerful fable that will change how you view failure and rejection forever.

A “cult-classic” status in the world of personal development, motivational and sales books. We’re honored to be often included in lists of some of the greatest business books of all time such as, Think and Grow Rich, How Raised Myself from Failure to Success in Selling, and The Go-Giver to name a few. On Amazon.com, the book has over 4000+ 5-star reviews.

Take The Quiz

Discover your No-Quotient with the Go for No Quiz! This unique assessment delves into your mindset regarding rejection in business. Uncover your resilience and attitude towards failure and success in just a few questions. Gain insights into your approach to hearing “no” and empower yourself to turn setbacks into stepping stones for growth. Take the quiz today and embrace a new perspective on rejection!

The next step in mastery. No fluff. Just what you need to succeed.

Most online courses are massive, bloated programs you’ll never finish adding to your stress. In this course, we’re removing the single biggest restrainer that holds people back from reaching their potential: fear of failure and rejection. Solve this and you will find that every element of your business and your life gets far better really fast.

The final puzzle piece. A live Go for No presentation.

There’s no better way to obtain a personalized Go for No experience than to have Richard and/or Andrea present to your group. Whether it’s an in-person sales convention or a virtual training, contact us today to discuss your needs.

There’s One Major Roadblock Standing Between Most People and Sales Success… We’re about to Remove It Forever!

Everyone loves the sound of the word YES… it’s so positive, so empowering.

And then there’s “NO!”

For most people, NO is just the opposite: negative… draining… the antithesis of yes.

But what if that could change?

What if you could achieve every quota… hit every income goal… and reach every personal dream… simply by changing the way you think, feel, and respond to hearing the word NO? Well, you can.

Go for No! is the most well-known methodology created for turning the negative effects of failure and rejection into a powerful positive in your career.

The relationship you have with the word NO, what you think and feel when you hear it, and what you do afterward as a result is THE single most important factor in determining the level of success you will achieve in your life. That’s why despite having a great product, service or opportunity to offer, so many people fail to succeed in business and in life.

But it doesn’t have to be that way. A simple change in attitude and perspective could transform you from someone who is slowed down by failure and rejection into someone who is actually energized by it.

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Tools for Success

Check out the Development Store for all our Go for No! materials and more.

Keynote Speaking

Interested in having Richard & Andrea speak at your sales meeting or convention?

What’s Your NO-Quotient?

What’s your current attitude about failure, rejection, and success (and is it helping or harming you?)

As Seen In:

About the Book

  • 9Ranked #18 of the 64 Best Sales Books of All-Time by ringDNA
  • 9Listed in the 23 Sales Books Every Sales Rep Should Read by Zendesk
  • 9Listed in the 25 Best B2B Books to Inspire Your Success by Cience
  • 9Listed in the 28 Best Sales Books Every Salesperson Should Read in 2022 by Pipedrive
  • 9Listed in the 62 Best B2B Sales Books You Should Read in 2020 by Sweet Fish Media
  • 9Listed in the 10 Best Insurance Sales Books by Hourly.io
  • 9Listed in the Top Ten Books on Selling by Influence Forward
  • 9Listed in the Top Ten Best Sales Books by SalesDialers.com
  • 9Listed in the Most Highly-Rated Sales Books of All Time by Market Magnet


Rita Davenport
"When you understand this concept, your business can explode!"
Darren Hardy
"Do you want to achieve success? If your answer is ‘yes’ then you need to get more no's."
Bob Burg
"Powerful… inspiring… the ultimate ‘reframe’ for success!"
Author of the best-selling series
The Go-Giver
Willie Jolley
"You folks were fantastic on the show! I am telling EVERYONE about you folks!"
Award-winning speaker, singer, best-selling
Media Personality
Sarah Robbins
"We have brought this teaching into our coaching groups, and are seeing great results!"
Rock Your Network Marketing Business
Kindra Hall
"Any company that is brave enough to look at business in a new light with Go for No! will not be disappointed."
Speaker and WSJ Bestselling Author,
Stories That Stick
Kai Deering
"Go for No is must training for any organization looking to excel."
Business Leader
Mentor, Author & Speaker
Cindy Lien Truong
"The event was a hit! I appreciate you so much for your thought leadership."
Society of Saleswomen