Do you nurture your NO’s? When we made our DVD Movie, ‘Yes is the Destination, No is How You Get There’ we interviewed 58 people on how they have failed, been rejected, and used the ‘go for no’ philosophy in their business and lives to reach a high level of success.
One of our sales experts, Mark Heerema, told us, “I realized that in order for me to really succeed, and this is my first lesson – that I had to get my NOs in order to get yeses. I was never taught that, no one ever told me that. So what I learned was, “No” is inevitable – I was going to get no – the question was, what was I going to do with it?”
In the movie, almost all of our fabulous experts agreed that most people get a no and that is it, it’s over. The end of the road! Of course what the people in the movie think when they hear ‘no’ is exactly the opposite – they figure a way to go around it and they understand that ‘no doesn’t mean never, it means not yet.’ It has clearly been a huge factor in their success.
When you get a ‘no’ don’t throw it away. There are only two times you do take a NO and let it go.
1) It was a Good No. The person as it turns out is completely unqualified for what you are offering. (Example: my husband Richard is a really bad candidate for hair care products.)
2) They have told you ‘no’ and expressed to you that it really is a ‘never’ and to push beyond would be rude and disrespectful.
Otherwise, nurture your no’s as they often will grow up to become yeses.