"Yes is the Destination, No is How You Get There!"
~Richard Fenton & Andrea Waltz, Creators of Go for No!®
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Just for Retailers PDF Print E-mail

We got our start in the retail industry and spent almost a decade speaking and training exclusively for some of America's largest and most successful retail companies, including…

  Things Remembered   Strasburg Children
  NY & Co.   Lifeway Christian Stores
  Finish Line   Tommy Hilfiger
  Furniture Row Companies   Eddie Bauer
  Hollywood Entertainment Corp.   Macy*s
  Build-a-Bear   Vans
  Tiffany & Co.   JC Penney
  Micro Center   Linens ‘N Things
  Frederick’s of Hollywood   Coldwater Creek

And many, many more!

We know how to customize our materials, content and delivery to meet the specific needs of retail organizations and frontline managers at both the Regional/District and Store level. 

Rave Reviews from Retailers!

But don’t take our word for it!  Here’s what some of our retail clients have to say about our programs and the impact they can have on sales…

“Very powerful! Go for No! has really connected with our sales force. And the immediate results in closing sales have already started to pay off!”

Vince Robles, President
PRIME WIRELESS


“I wanted to take a moment to thank you for helping make our annual District Manager’s meeting a success! I have heard nothing but rave reviews… they have already started asking when we will be doing additional training with you for the store managers!  We have purchased a copy of your “Go for No!” book for our managers to read, and have begun the process of revamping our training program based on the materials covered in your presentation. Thank you again for everything!”

Fred Peirce, Manager of Store Operations
SAMSONITE COMPANY STORES


“We had you speak at our conference and was so taken with the Go for No concept that I have made it required reading for every new sales associate we hire. Thanks again!!!”

Joe Traynham, District Manager
MATRESS FIRM


“OUTSTANDING! What a wonderful job you did at our conference!”

Frank Baynham, Vice President
LENSCRAFTERS


“Richard and Andrea were as entertaining as they were informative. The only part I did not enjoy was realizing the presentation was over!”

Workshop Participant Feedback
TOMMY HILFIGER INTERNATIONAL


“Thank you, Richard & Andrea, for being part of the great success of our 2007 Palm Springs Conference & Tradeshow. Our attendees thoroughly enjoyed your our skillful presentations!”

Cindi Williams, Events Director
WESTERN HOME FURNISHINGS ASSOCIATION


“I read your Go for No! book three or four times, but nothing compares to hearing you in person. Your presentation the other night was by far the most motivational that I have ever seen.”

Brandon Hajicek, Manager
SOFA MART


“I read a lot of books, but haven’t come across concepts that are so easy to teach, with such a huge payoff. I will definitely recommend your program to clients and coworkers.”

Mindy McNeely, Area Sales Manager
T-MOBILE


“What retailer wouldn’t want their salespeople to Go for No?  Your message is clear, targeted and motivational.”

Deborah Masten, Vice President
JC PENNEY


“Excellent material – well done – so easy to customize.”

Karen Karila, Director of Retail Education
EDDIE BAUER


“The Go for No! program is a great way to maximize selling opportunities with every customer.”

Willard Westblade, National Sales Manager
OAK EXPRESS/BREDROOM EXPRESSIONS


“Go for No is a great sales tool and a fresh outlook on the whole selling process.  If followed correctly, it will take a sales team to the next level of excellence.”

Eric Romney, Store Manager
JOS. A BANK CLOTHIERS


“Our managers were very impacted by Richard’s presentation. By far, his presentation received the greatest buzz from the three day meeting. Please pass along our appreciation for doing such a great job.”

Bill Woodall, Training Director
HIBBETT SPORTING GOODS, INC.


“After a long day our managers are not always the most receptive. However, it took Richard no more than a few opening sentences to revive them. You could see the change. They sat taller in their seats. What he had to say clearly resonated with the guys  Richard’s amazing ability to demystify the word “no” for our sales team is invaluable. We’re looking forward to seeing the results of Richard’s short time with us to our bottom line. Cassidy Tire is one company that’s ready to Go for No!”
Richard Ahern, Owner
CASSIDY TIRE & SERVICE


“Movie Gallery was searching for a way to drive our business forward during a downturn in our industry. Things were not going well for us. Fortunately, the decision was made to introduce your concept to our field organization.  Nine months ago, many were saying our team was down for the count. TODAY we are beating our projections by 10 percentage points!  The impact of your program to our business has been nothing short of PHENOMENAL. We owe you a great deal and are forever in your debt.”

Jeffrey S. Stubbs, Executive Vice President and Chief Operating Officer
MOVIE GALLERY


“I wanted to share the ENORMOUS SUCCESS we have had since introducing Go for No! Last month alone we realized a sales increase of over $500,000!”

Melissa Gilpin, Manager/Staff Development
FREDERICK’S OF HOLLYWOOD


Give us a call and let us customize a retail-oriented program just for you!
Please call 800-290-5028 to check date availability for current speaking fees.