Persistence Gets a Workout

SilverDumbBellsYou might not know her by name but you’d probably recognize her in a tight pair of workout pants and tank top. Her name is Denise Austin and she’s sold more than 20 million exercise videos and DVDs, authored over 10 fitness books, and starred in the longest running fitness show in the history of television.

So… what special talent and skills did Denise Austin have to get to the heights of fitness guru-dom?

In a California Sate University Long Beach Alumni newsletter article, (her alma matter and mine!) Denise shared how she got invited to a Washington D.C. (through her CSULB connections) dinner for the President’s Council on Fitness. Just a California-based fitness trainer with a growing business, it was at the dinner that Denise had the good fortune to meet fitness legend Jack LaLanne.

It was right then that Denise says she “gathered the courage” to ask if she could be on his TV exercise show. He gave her a start on his show, and within a month she became his co-host and he, her mentor.  Her entrepreneurial spirit continued and Denise, passionate and driven, continued to grow and build her business.

When she went back to speak to the students at CSULB she told them “Go after it. Don’t wait for people to call you back.” She instructed them to be proactive in their phone calls and to reach out to whatever opportunities may come your way.

When she was proposing a fitness segment for NBC’s Today Show, Denise recounted that she had called the show’s producer 35 times, always having the assistant tell her that the producer would call her back.

He never did. Finally, the 36th time by her count, she called him up in the evening and he happened to answer. Denise was the NBC fitness expert for four years – so it looks like the 36th time was a charm.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW 

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer. If you like audio books, you can find all of our books including Go for No! and the newest, The Diamond Line on Audible.

The Aladdin Factor Full Circle

PhotoFunia-1462786318In the mid 90’s I came across a book with a title that I could not pass up – it was called The Aladdin Factor by Jack Canfield and Mark Victor Hansen.

I flipped the book over and saw this: “Anything is possible… if you dare to ask!”

The only books I had ever bought were fictional. I HAD to know about this and bought it on the spot. I fell in love with this book as I had never considered something so simple and yet so profound – and actually with so much depth.

Months later, Richard Fenton (now my husband and business partner) would share with me the “go for no” philosophy. Although at that time it was just a message that he would share – there was no book, training or business there at all.  The entire idea of “going for no” and “daring to ask” were things that I let drift early on.  When I am honest about it, I really just cared WAY TOO MUCH about what people thought of me, that they would like me, and so the idea of asking for anything had been entirely drummed out of me because I let it.

After embracing ‘go for no’ with a passion and helping Richard write the book, we eventually decided that we were on a mission to change the perception around no, failure, and rejection. The business was born. As with most things it has taken far longer than we thought it would but we have not given up even when things have been slow or tough.

In 2009, we decided to make a movie; a documentary style DVD we called “Yes is the Destination, No is How You Get There“. We drove 12,000 miles all over country interviewing top achievers about how they used hearing ‘no’ and failures and rejections to eventually reach their level of great success.

One of the people we interviewed was Jack Canfield, co-author of the book that changed my life and got me to start asking again. Jack’s interview was, of course, amazing. He is clearly one of the great inspirational thought leaders of our time.  When we were about to leave, Jack grabbed a First Edition of “The Aladdin Factor” from his bookcase, one of three remaining, and signed the copy to us.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer.

The Two Kinds of People to Be Around

casey-memeSaw a wonderful quote while re-reading The Success Principles by Jack Canfield. It was under the heading: ‘Drop Out of the Ain’t it Awful Club.’

The quote is from Wyland, the world renowned marine artist who said:

“There are two types of people – anchors and motors. You want to lose the anchors and get with the motors because the motors are going somewhere and they’re having more fun. The anchors will just drag you down.”

Incidentally we were lucky enough to meet Wyland years ago when we were doing retail sales training. We ended up going to a small gathering at his house/art studio in Laguna Beach – you can imagine how cool the place was looking right out onto the ocean and full of his art!

The point is, if you find being dragged down by anchors… maybe it’s a good time to let them lose and speed away.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer. If you like audio books, you ca find all of our books including Go for No! and the newest, The Diamond Line on Audible.

Follow Up Creates Trust

GFN-FIITFU-finalIt amazes us how few people these days do what they say they will do. Take follow up.  Following up with people (after getting permission to check back with them) who initially say “no” or “not yet” achieves two things right away…

1) It’s statistically smart. Research shows a huge number of people say “no” when first asked to make a decision. Follow up increases your chances to turn that NO into a YES. Following up multiple times can also play to your advantage. Most people will have gone home long after 1, 2, 3 follow up calls or appointments.

2) It creates trust. Suppose you just told someone that you’ll check back with them in 6 weeks or next Tuesday. Then you don’t. What does that say about you and how seriously you take your business? What does it say about you caring to keeping your word?

Following up when you say you will creates TRUST. This brings us back to point #1. People often say NO the first time because of the FEAR of making a bad decision. When you follow up you are demonstrating that you are someone who is serious and that you can be trusted. So, ask to follow up with those NO’s and then DO IT!

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer.

Doing What You Want

GFN-DREAMJPEGThe other day I read a terrific post from a marketing expert and in the comments, someone posted a “yes, but…” reply with a couple excuses about why she couldn’t do what he was suggesting. In my 15+ years training people on our ‘Go for No’ strategies, I have seen a good amount of excuse-making.  (And I have made plenty of excuses myself in my life, don’t get me wrong!)

But, you know that saying, ‘the truth shall set you free?’ I’ve learned that it does and the faster I have told the truth about what I really want, the better.

Richard and I have learned something over the years and that is, you can never get enough of what you don’t want.

In John Maxwell’s book, The Dream Test, (highly recommend, grab it here) he asks ten questions to help you determine if you can turn your dream into a reality.  The very first question seems odd and yet I am willing to bet, is the root of many excuses, stalls, and procrastination.

Question #1: Is my dream really my dream? If you want to achieve your dream, you must “own” it. It must be yours, not your parents’, teachers’, or anyone else’s. If the achievement of a dream is not of great importance to you, it’s unlikely that you will do what’s required to accomplish it.

It’s okay not to want something. It’s okay not to want what everyone else wants.

But it’s a tragedy to get stuck in the middle.You don’t want what people are telling you to want, but you still care about what they think so you grab onto some good excuses and you don’t move. You don’t do anything.  The faster you tell the truth to yourself the quicker you can get on with living the life you really want.

With no excuses.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer.

Stop Trying to Look Good!

GFNDVDMovieThere are some core reasons why people do everything within their power to avoid hearing NO’s. One of our favorite quotes is from Lisa Jimenez who was one of the amazing guests we had in our Go for No! DVD docu-movie.

Here’s part of what Lisa had to say…

“It’s an interesting reality that we are more committed to looking good. When you get a “No,” you don’t look good, it doesn’t feel good. So we have to be OK with not looking good. We have to be OK with getting dirty, messing up, falling down.”

Lisa is so right on here. What happens when we think we don’t LOOK good? As she says, then we don’t FEEL good. And now here we are not “looking good” and not “feeling good.” What’s next? Doing everything in our power to keeping looking good. And if that means quitting, then often we just quit.

So what to do? For us, we flipped the model. We’ve decided we look BEST when we’re getting No’s, messing up, and falling down.  How do we look to other people? Probably crazy. Who cares. To the extent that you care how you look to other people will be the extent of what you attempt to achieve. And that will make being successful at anything almost impossible.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer.

 

How a little NO turned into a BIG YES!

Read a great story courtesy of Bill & Steve Harrison’s Reporter Connection. It is a story about a man named Joel Schwartzberg. Joel is the author of The 40-Year-Old Version, a memoir of divorce and parenting his young son. Here is Joel’s “Go for No” story as I read it in Steve & Bill’s Reporter Connection a few years ago:

Joel wrote an essay and pitched it to the editor of Newsweek’s “My Turn” section. The editor said “no” to the essay, but she liked one specific paragraph. Joel took that paragraph and wrote a new essay around it. The subject: post-partum depression in men. The new essay ran in Newsweek. Two years later, the Journal of the American Medical Association published a report about that subject. Looking for commentary, producers Googled “post-partum depression in men,” and Joel’s Newsweek piece came up in every search. As a result, Joel got booked on Good Morning America, CNN and NPR. And it’s all because he turned a “no” into a Newsweek piece.

There will always be failures and rejections and you just never know what “no” will bring your way.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer.

Making Go for No Work For You

GFN FootballPeople sometimes worry: if I ‘go for no’ I’ll get a no.  I’m expecting that it will happen and so it will happen.

It’s true that expectations can play a role in our mindset and then in our actions. For example, if you’re playing in a softball game – and you believe the other team is really good and that you will lose – that might affect your play. Maybe you don’t put in 100% effort because you’ve already decided your team will simply lose.  And if everyone on the team believes this, you probably will.

Go for No! is never about creating a ‘losing‘ attitude.

It’s about taking a negative reality (rejection) and choosing to react and handle it in the best most positive way. It’s about creating a ‘winning’ attitude – at all times – not just when you get a ‘yes.’ So in that way, we don’t expect a ‘no’ but we do ‘accept’ a no. And that’s empowering.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer.

Freedom from Taking Things Personally

Pop Art blond girl with snapping hand with speech bubble,.Pop Art girl. Party invitation. Birthday greeting card.Hollywood movie star.Vintage advertising poster. Comic woman with speech bubble. Sexy

When it comes to Go for No, people often ask how they can stop taking the No’s personally. Instead of worrying about not taking ‘no’ personally, learn not to take anything personally – bad or good.

This is one of The Four Agreements by Don Miguel Ruiz:

Don’t Take Anything Personally:  Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.

The secret is, you can’t anything personally. Even the good stuff.

Think about the idea of having preferences for things: colors, sizes, designs… and then there’s preferences for places, weather, houses, cars, pets, foods… even people. Literally everything in the world merely exists until we place meaning – own judgments and preferences onto them. Sometimes that meaning is good (we like it) or we don’t it. But our preferences reflect only about us and nothing about the ‘thing’ in question.

But we all want love (or at least to be liked) so when we hear something good about us or our work, of course we take it personally! It’s good – and it’s about us! It’s no surprise then, that when it comes to people NOT liking us or our product, service, or creation – we’ve trained ourselves to also take that personally.

The assumption is: if the good stuff is about us then so must the bad be.  And right there is where we get into trouble. Accept none of it.

Read The Four Agreements, it can change your life in this area. You will come to realize that all people’s perceptions, reactions, etc. are all about them and not about you.

Embrace this concept and it will free you.

Comments? Please let me know your thoughts. And if you liked this post, please share! – AW

 

Take the 7 Day Go for No! Challenge

GFN-timetolearnGofornoWhat could you achieve if you spent 7 focused days intentionally increasing the number of times you heard ‘no’ in your business?

How crazy is that?

Well, it just might give you some results that you don’t expect.  If you hate the word ‘no,’ fear being rejected, need to boost to your business and your confidence… this challenge is for you! Start thinking in a new way and new results will follow. And it’s free! Sign up here now:

https://goforno.leadpages.co/gfn7daychallenge

And get the How To Do a 7 Day Go for NO Challenge document here!

GFN7DayChallenge-HOWTODOC-final