In the mid 90’s I came across a book with a title that I could not pass up – it was called The Aladdin Factor by Jack Canfield and Mark Victor Hansen.
I flipped the book over and saw this: “Anything is possible… if you dare to ask!”
The only books I had ever bought were fictional. I HAD to know about this and bought it on the spot. I fell in love with this book as I had never considered something so simple and yet so profound – and actually with so much depth.
Months later, Richard Fenton (now my husband and business partner) would share with me the “go for no” philosophy. Although at that time it was just a message that he would share – there was no book, training or business there at all. The entire idea of “going for no” and “daring to ask” were things that I let drift early on. When I am honest about it, I really just cared WAY TOO MUCH about what people thought of me, that they would like me, and so the idea of asking for anything had been entirely drummed out of me because I let it.
After embracing ‘go for no’ with a passion and helping Richard write the book, we eventually decided that we were on a mission to change the perception around no, failure, and rejection. The business was born. As with most things it has taken far longer than we thought it would but we have not given up even when things have been slow or tough.
In 2009, we decided to make a movie; a documentary style DVD we called “Yes is the Destination, No is How You Get There“. We drove 12,000 miles all over country interviewing top achievers about how they used hearing ‘no’ and failures and rejections to eventually reach their level of great success.
One of the people we interviewed was Jack Canfield, co-author of the book that changed my life and got me to start asking again. Jack’s interview was, of course, amazing. He is clearly one of the great inspirational thought leaders of our time. When we were about to leave, Jack grabbed a First Edition of “The Aladdin Factor” from his bookcase, one of three remaining, and signed the copy to us.
Comments? Please let me know your thoughts. And if you liked this post, please share! – AW
Have you read Go for No! yet? Pick it up at our store here or on Amazon if you prefer.