In 1519, Spanish Conquistador Hernando Cortez landed on the shores of the Yucatan to conquer the area. Cortez was serious and had to motivate his crew to get behind this huge task. He told his men before they ventured off into battle “burn the ships.”
Of course, the men weren’t crazy about the idea since there would be no way to go home with no ships however, it DID mean that they had to be successful, they were committed to the plan.
Once you have the commitment then the goal is NOT to overcome fear.
It’s to learn and master the “process” of the fear, to expect it and move through it.
The process of physical upset (racing heartbeat, sweats, shaking) plus the emotional distress and anxiety is basically the old ‘fight or flight’ syndrome built into humans for as long as we’ve been on the planet. Now, when you have the commitment you choose to FIGHT. You take action and action is what removes the fear. Becoming more and more familiar with the process of fear is what we can master.
We all have fear in our businesses and lives. One of things we get asked most often when we talk about ‘go for no’ is … HOW? How do you get over the fear?
1) You got to be ready. There must be a readiness to change what is happening now. You’ve got to get to the place where staying where you are is no longer an option.
2) Once ready, create a new vision and commit to that. When commitment is not strong, it is easy to wobble and procrastinate. Now you’re thinking but how do you ensure commitment? The wobbles will happen. But once your decision is made you must, must cut out all activities of the past. Commit to moving forward and put your full effort into that and ‘burn your ships.’