Seventeen years ago, our book, Go for No! was released to little fanfare. Okay no fanfare. It barely sold at all. That was a few years after we left our safe, secure corporate jobs so we could become entrepreneurs launching our own training company. We were scared to death, but we did it anyway. We ended up doing great, in part from teaching Go for No! – which is why we wrote the book in the first place. So, we were a little confused as to why the book was not doing well.
Finally, we happened to be attending a marketing conference and gave a copy of the book to a guy seated near us who we knew was in sales. He called a few days later and told us it was one of the best books he’d ever read –with one of the worst covers in the history of publishing.
So, we changed the cover. And things started to change. The book that hardly sold, started to do better and better. And in 2010 we finally hit #1 on Amazon’s Sales and Selling list. A ten-year overnight success story.
Right around that time, a guy we didn’t know, Ray Higdon, was having amazing success of his own. Dead broke and being chased by bill collectors, Ray took the Go for No! concepts to heart and put them into action. Within a short period, Ray was the number one earner in his company and continued to have amazing success in the profession for several years. Today, he teaches every aspect of how to create and build a successful network marketing business.
As the years passed, the industry that responded most passionately to the book have been in direct sales and network marketing. When we heard Ray’s ‘Go for No’ story we knew he was the perfect partner to help us write a version of Go for No! just for people who are building a direct selling or network marketing business.
After meeting with Ray and then taking about a year to put it all together, we are excited to announce the publication of Go for No! for Network Marketing: March 4th 2017.
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