What if you could take the greatest obstacle standing between you and success, and turn it into your greatest asset? Well, you can.

Welcome to the home of the most effective performance improvement program of its kind.

You wouldn’t think one simple word with two tiny letters could have the power to keep countless individuals and organizations from realizing their goals and dreams. But they do… day after day, year after year. What two tiny letters can do all that?

N.O.

It has been said that the word NO is the most destructive force in the world. It keeps people from reaching quotas, achieving goals, and pursuing the life of their dreams.

But what if that could change? What if, starting today, the word ‘NO’ stopped stopping you and actually became one of your most powerful assets? What if, starting today, every time you heard the word NO you became STRONGER… more POWERFUL… more RESILIENT? And, if you’re a leader, what if the same could happen for every member of your team?

Well, it can.

Because for many it is how they respond to the word NO… and this ALONE… that determines the difference between long term success and failure. Not age… Not gender… Not training… Not skill… Not the product or service being offered… Nor the economy… nothing else but this!

But the word NO doesn’t have to debilitate you. In fact, the word NO can empower you to achieve a level of greatness you never dreamed possible. And this program will show you how. Because the truth is… there is nothing you can’t achieve if you are willing to hear the word NO often enough. Absolutely nothing.

Every goal… every quota… everything you’ve ever wanted to achieve or dreamed of… is waiting for you on the other side of NO. Everything. The bigger house, the better job, the new business, the wonderful life… all of it! It’s all possible if you are willing to start doing one simple thing. And that thing is to start hearing the word NO more often.
That’s it. Really.

In fact, we’re willing to go out on a ledge here and say that if you are NOT currently achieving the level of success you want in your life, you are probably NOT FAILING enough.

NO! The Biggest “Obstacle” to Success

• 51% said the biggest fear on the part of salesperson is that the customer will say “no” and reject them
• 22% said they had a fear of upsetting a customer by coming across pushy or aggressive.
• 38% said the #1 quality of a great salesperson was the willingness to face rejection.
• And when we asked if they thought most salespeople tend to “slow down” once they’ve reached their goal or quota, a resounding 91% of respondents said yes!

The funny thing is that, as kids, we weren’t fazed at all when we heard NO. We shrugged it off, laughed at it, ignored it. But somewhere along the line our natural sense of tenacity gets lost. Or, worse, it was drummed out of us. Go for No!® teaches you how to get that tenacity back.

Go for No!® is NOT about “Tolerating” Failure

We know what you’re thinking. You’re thinking, “I’ve heard this stuff about tolerating failure to be more successful already.” No, you haven’t – not our way.

Because we don’t want you to “tolerate” failure and rejection… we want you to enjoy it and embrace it! We want to help you and your team reach a level where you actually start seeking opportunities to hear “NO”… and to eventually learn to LOVE IT!

To our knowledge, Go for No!® is the only personal development program that is based on increasing your success by INTENTIONALLY INCREASING your failure rate! Yes, there are programs that talk about overcoming rejection… or fighting-your-way through failure… or tolerating the NOs to get to the yeses. But that is not our message or approach here… not at all. We want to help you harness THE POWER OF “NO” as a positive tool, because if you do, then success in proportions greater than you’ve ever imagined is not just possible… it’s inevitable.

All the Tools You Need to Succeed

How do you learn to Go for No!®? Whatever way you want! Because we’ve created a variety of options and tools to help you internalize, utilize and maximize our concepts, including…

• The Go for No!® Book… The motivational, 80-page cult-classic that started it all is a must as it introduces the Go for No!® concept in a fun, entertaining way. And so you can listen in your car or in the gym, the book is available in a 2 CD Set, read by the authors.
• The Go for No!® 3 CD Training Program… Make no mistake – this is not simply the book on CD, and it’s not just some rah-rah, positive-mental-attitude-stuff, either – not by a long shot. Recorded in the studio by Go for No!® creators Richard Fenton & Andrea Waltz, this is three hours of detailed, step-by-step, nuts-and-bolts specifics. Complete with a 36-page Personal Implementation Guide CD, this program will teach you to apply Go for No!® on a daily basis to drive your performance to new heights.
• Keynotes & Workshops… If you have regular meetings or an annual conference, there’s nothing like a “live” keynote presentation or workshop! Bring the creators of Go for No to speak to your people and it will be an event and a message they'll never forget!

Now, from our experience, there are a certain percentage of people who are thinking, “Huh, increase your failure rate? That’s an interesting theory.” Well, let us assure you, this is NOT a “theory” – this is proven FACT. We know.

Go for No!® has helped tens of thousands of people achieve new levels of achievement, and it will help you, too! How? By creating a more empowering perspective and mindset that encourages tenacity and persistence and reprogram the way you think about failure and success. In short, it takes the negative, draining effect of failure and rejection and turns them into powerful positives that get result… and we’ve got both the track-record and testimonial letters to prove it! For example…

• One client reported a 5% increase in sales across an entire division within 90 days of completing our Go for No!® training program…
• A mall-based retailer reported a 58% increase in customer loyalty program sign-ups within 30 days of making a conscious effort to increase their failure rate… and a major video sales and rental company reported a 10% increase in sales across the entire chain…
• A young woman new to the INSURANCE INDUSTRY who, after reading our book, went on to sell the most new accounts of any rep in her company…
• A top UPLINE PERFORMER in NETWORK MARKETING company who said that Go for No!® literally turned their team around overnight…
• The Sales Manager at a security systems company reported that his “dread of hearing the word NO” vanished and that the go for no technique was influential in helping him achieve record sales…
• The president of a large financial services organization reported that their “quoting numbers almost tripled in the 60 days” after having their people read Go for No!
• A prominent department store chain said that the associates that had been through the Go for No!® training program sold $40 more per hour than associates that hadn’t…

We share these stories for one reason, and it’s not to impress you. It’s to impress upon you the POWER of the Go for No!® program.

The Next Step is Up To You!

Years ago a young man approached Tom Watson, the legendary CEO of IBM, asking for advice as to how he might be more successful. Watson responded simply, “Double your failure rate.” The young man walked off and was never heard from again. As Winston Churchill observed, “People occasionally stumble over the truth, but most pick themselves up and hurry off as if nothing ever happened.” Please don’t stumble off as if nothing has happened… because something has just happened.

You’ve just been introduced to one of the most important personal development programs ever created. And we don’t say this because we created it, but because it’s built around what is arguably the greatest success secret in the world… one that is practiced by only a small fraction of people who just so happen to be the world’s top performers.

So, is it really possible to take the greatest obstacle standing between you and success, and turn it into your greatest asset? Yes, you can.

Richard Fenton & Andrea Waltz
The Courage Crafters™